IN BRIEF
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In the world of motorcycling, some companies operate quietly but play an essential role in the smooth functioning of the industry. Bihr, though little known to the general public, is one of these indispensable players. As the European leader in the distribution of parts and equipment for two-wheelers, the Alsace-based company has established itself as a silent but influential engine, facilitating supply for motorcycle professionals and actively supporting the passion for motorcycling across Europe.
Bihr has established itself as a major player in the distribution of parts and equipment for motorcycles in Europe. Although little known to the general public, the company based in Bartenheim, Alsace, plays a central role in supplying professionals in the two-wheeler sector. With a wide range of products, effective logistics service, and a commitment in a competitive environment, Bihr deserves to be analyzed in depth. In this article, we will highlight the advantages and disadvantages of this emblematic company.
Advantages
A wide range of products
Bihr offers over 200,000 references across seven major sectors, including motorcycles, scooters, and rider equipment. This vast catalog allows professionals to access a multitude of parts and accessories suited to various types of motorcycling. Whether for simple maintenance or more complex work, Bihr has a solution for every need.
Powerful logistics
With a high-performance logistics network, Bihr ships up to 7,000 packages per day, ensuring rapid delivery to most European countries. This efficiency is a major asset for retailers who can rely on immediate product availability. Thanks to its 54,500 m² warehouse, the company keeps its promises of speed.
Commitment to competition
Bihr is not limited to simple distribution; its involvement in competition through Bihr Racing makes the company an influential player. Bihr’s presence at over 20 sporting events per year, in various disciplines such as motocross or speed, demonstrates its real commitment to continuous improvement. This also allows it to test its products in extreme conditions, ensuring that its offerings are always relevant for its customers.
Disadvantages
Less public visibility
Although Bihr is a key player in the sector, its lack of recognition among the general public can be a disadvantage. Industry professionals depend on it, but less informed motorcycle enthusiasts may not know the products and services offered by the company. This lack of notoriety could impact the brand perception.
Exclusively B2B model
The fact that Bihr operates only in a B2B (business to business) model limits direct access to consumers. While this model has its advantages, such as protecting reseller clients, it can also be seen as a hindrance for motorcyclists seeking specific parts. Many enthusiasts therefore have to go through their dealers to order Bihr products, which can create inconveniences.
Focus on Europe
Bihr is strongly focused on the European market, which can be a disadvantage for enthusiasts outside this geographic area. While they do an excellent job in Europe, international customers may have difficulties experiencing the same speed and efficiency in terms of delivery and service.
Bihr is a pivotal player in the motorcycle sector, offering an impressive range of parts, accessories, and rider equipment in Europe. Although little known to the general public, its role as a B2B supplier is crucial for two-wheeler professionals. With its vast logistics facilities and passionate commitment to the field, Bihr ensures efficient supply for all players in the industry.
A sector leader since 1975
Founded in 1975 by Cyrille Bihr in Bartenheim, Alsace, the company quickly evolved to become the leading European distributor of parts and equipment for motorcycles, scooters, quads, and SSVs. With a presence in 12 countries, Bihr today offers over 200,000 references and ships up to 7,000 packages each day to its professional partners.
B2B Model: My Bihr
Bihr operates exclusively on a BtoB (business to business) model. Its My Bihr portal is an exclusive tool for professionals, providing direct access to a wide range of products, stock monitoring, and detailed technical sheets. This allows Bihr to support its customers without creating competition, thus ensuring a trustful relationship with resellers and repair workshops.
Effective logistics
With 7 warehouses totaling 54,500 m² of storage, Bihr ensures an incredible shipping capacity. Thanks to a network of 140 advisors spread across Europe, the company guarantees fast delivery, often within 24 hours, to its partners. This efficiency is the result of a well-organized logistics setup that emphasizes reliability.
Diverse catalogs for everyone
Bihr offers catalogs dedicated to each market segment, whether for road motorcycles, scooters, or rider equipment. Each year, specific editions are published for renowned brands such as Arai, Fly Racing, and many others. This guarantees a wide and suitable selection for the diverse needs of professionals.
Commitment to competition
Under its Bihr Racing brand, the company is also heavily involved in supporting over 175 partnerships with riders and competitions across Europe. This direct commitment leads Bihr to participate in over 20 events each year, thus fostering an understanding of the needs of practitioners and the possibility of continuously improving its offerings for its customers.
A passion for the motorcycling community
With events like the Bihr Adventure, the company goes beyond simple distribution. This major off-road rally brings together enthusiasts and reflects Bihr’s commitment to the motorcycling community. Activities like this strengthen the ties between the company and end-users, while placing the user experience at the center of Bihr’s concerns.
In summary, Bihr is a key player in the European motorcycling sector. Thanks to its vast logistics network, effective B2B model, and commitment to competition, it ensures quality experiences and products for motorcycle professionals. For more information about Bihr and their product range, visit their official site.
Bihr, although little known to the general public, is an essential company in the world of motorcycles in Europe. Founded in 1975 in Alsace, it positions itself as the European leader in the distribution of parts, accessories, equipment, and tires for motorcycles and scooters. Thanks to its efficient logistics network and its commitment to motorcycle sports, Bihr plays a crucial role for professionals in this industry.
A company with a clear vision
Bihr was created by a motorsports enthusiast, Cyrille Bihr, with the aim of facilitating the supply of parts for professionals in the sector. In nearly fifty years, the company has managed to establish itself in 12 countries and offers over 200,000 references. Its structure, based on a B2B (business to business) model, allows it to maintain close relationships with garages and resellers while avoiding direct competition.
Logistics at the service of professionals
With its 7 warehouses and 54,500 m² of storage space, Bihr can ship up to 7,000 packages per day. This logistical aspect not only allows for rapid delivery, usually within 24 hours to the main European countries, but also ensures personalized tracking thanks to a network of 140 advisors and salespeople on the ground.
A professional portal to optimize orders
The My Bihr portal is an indispensable tool for motorcycle professionals. This system allows partners to order online, manage their stocks, and access detailed product information. Thus, Bihr provides them with quick access to a wide range of equipment while ensuring technical and commercial support.
A strong commitment to the world of competition
Under the Bihr Racing banner, the company supports over 175 partnerships with teams and champions across Europe. By participating in over 20 events each year, Bihr remains connected to the needs of motorcyclists and the demands of the field. These interactions allow for continuous improvement of the product and equipment offerings.
Catalogs tailored to different segments
Each year, Bihr offers comprehensive catalogs for each segment of the motorcycle market, including editions dedicated to major brands. Whether for helmets, gloves, or other equipment, Bihr ensures diversity and quality in its products, thus meeting the varied needs of motorcyclists, whether for leisure or competition.
Participating in significant events
Among the notable activities, the Bihr Adventure gathers enthusiasts each year for a major off-road rally. This event is distinguished by its friendly approach and gastronomic stops, strengthening the community spirit of motorcyclists while offering an immersive experience in nature.
A mission dedicated to the passion of motorcycling
Bihr has always had the mission of ensuring the safety and pleasure of motorcyclists. By focusing on immediate availability of parts and accessories, as well as selecting the best equipment, the company establishes itself as an essential player for all professionals in the motorcycle industry.
To discover more about Bihr’s impact on the industry, visit the following articles: Freenduro, Dailymotocross, or Bigbenmotorcycle.
Comparison of key characteristics of Bihr
| Characteristics | Details |
|---|---|
| Year of creation | 1975 |
| Headquarters | Bartenheim, Alsace |
| Presence | 12 European countries |
| Product references | More than 200,000 |
| Shipping volume | Up to 7,000 packages per day |
| Business model | B2B, reserved for professionals |
| Team | 1,000 employees |
| Sports involvement | Partnerships with 175 teams and events |
| Professional portal | My Bihr, for stock management |
| Coverage | Field of logistical and technical peace |
Testimonials about Bihr: The silent but influential engine of the European motorcycling industry
In the world of motorcycling, few players are as essential and yet as discreet as Bihr. With nearly 50 years of experience, this Alsace-based company has established itself as the leading European distributor of parts and equipment for motorized two-wheelers. Testimonials from sector professionals bear witness to this.
“Working with Bihr has simplified our supply. We can count on a wide range of product references, and the speed of delivery is an invaluable asset. Thanks to their logistics, our clients are always satisfied,” claims a motorcycle garage owner. This customer-focused approach makes Bihr a trusted partner in the industry.
A motorcycle dealer emphasizes: “Their My Bihr portal is a godsend. I can manage my stocks and place orders in just a few clicks. It’s a considerable time-saver, especially knowing that Bihr ships up to 7,000 packages per day. It’s a true ally for our operations.”
Bihr’s presence on the ground is also praised. “Bihr Racing’s involvement in supporting teams and events is remarkable. It shows they are passionate about competition and understand the needs of riders. It is this connection with the reality of the field that enriches their offering,” explains a rider participating in a European championship.
The catalogs published every year by Bihr also receive unanimous praise. A reseller confides: “The catalogs are ultra-complete and tailored to each market segment. Whether I’m looking for an Arai helmet or a pair of gloves, I always find something to meet my clients’ expectations.”
Bihr’s mission, which aims to keep the passion for motorcycles alive in safety, is a fundamental aspect that every professional recognizes. An event professional states: “By supporting events like the Bihr Adventure, they show their commitment to our shared passion. It’s a wonderful way to bring motorcycle enthusiasts together while ensuring a high level of satisfaction and safety.”
Little known to the general public, Bihr positions itself as a key player in the European motorcycling industry. Since its creation in 1975, this Alsace company has managed to evolve to become the leading distributor of parts, accessories, and equipment for motorcycles, scooters, and quads, thus offering a wide range of solutions for two-wheeler enthusiasts. With its efficient logistics and involvement in competitions through Bihr Racing, Bihr plays a central role, often discreet, but essential for the smooth functioning of the motorcycle ecosystem.
A story rooted in passion
Founded by Cyrille Bihr, a motorsport enthusiast, the company began in Bartenheim, with a clear mission: to facilitate the supply of parts and accessories for motorcycle professionals. Today, nearly fifty years later, Bihr is present in 12 countries and offers an impressive range of over 200,000 references, encompassing the whole universe of motorcycling, whether on road, off-road, or in competition.
An unparalleled logistics network
Equipped with 7 warehouses and a storage area of 54,500 m², Bihr ships up to 7,000 packages per day, ensuring rapid delivery to most European countries. Its B2B (Business to Business) model allows it to act as a logistical intermediary between major brands and professionals, thus avoiding any direct competition with its clients. This system ensures immediate product availability for its partners while offering personalized advice.
A varied offer for all practitioners
The strength of Bihr also lies in the extent of its catalog, published every year and segmented according to different practices. Whether you are passionate about motocross, enduro, speed, or simply enjoy a leisurely ride, Bihr has specific solutions for every need. From Off-Road catalogs to rider equipment, including editions dedicated to the biggest brands, all practitioners find a product adapted to their requirements.
A notable sports involvement
Bihr is not limited to distributing products. Under the Bihr Racing brand, the company supports over 175 partnerships with teams and riders across Europe. It is present at more than 20 events each year, which allows it to interact directly with the passions and requirements of motorcyclists. This involvement on the ground fosters valuable feedback essential for continuously improving its product offerings.
Notable events
Among the events associated with Bihr, the Bihr Adventure stands out. Held each spring, this event gathers enthusiasts for a major off-road rally, without competitive stakes, emphasizing values of camaraderie and sharing. It is the perfect opportunity to experience the motorcycle passion in a friendly and safe setting while exploring magnificent landscapes.
A clear and committed mission
For Bihr, the mission is simple: to enable motorcyclists to live their passion safely and without supply worries. This focuses on three major axes: parts and accessories, rider equipment, and events to energize the world of motorcycles. This commitment reflects a desire to support enthusiasts in all facets of their practice.
Bihr has established itself as a major player in the distribution of parts and equipment for motorcycling in Europe. Although often unknown to the general public, this Alsace company plays a predominant role by providing essential products to sector professionals. With an offering of over 200,000 references, Bihr positions itself as the leading European distributor, thus facilitating access to parts, accessories, and equipment for all motorcycle practitioners, including scooters, quads, and SSVs.
Bihr’s business model, focused on BtoB, allows dealers, workshops, and resellers to benefit from an efficient logistics service. By shipping up to 7,000 packages per day, it guarantees rapid delivery and immediate product availability, which is crucial for the smooth operation of professional activities in the motorcycle field.
The place that Bihr occupies in the sector is also strengthened by its involvement in competitions through Bihr Racing. By supporting a significant number of partnerships with teams and riders, the company connects directly with the field. This allows it to stay attuned to the needs of users and continuously improve its offering based on feedback.
Finally, Bihr’s commitment to motorcycle enthusiasts is illustrated by events like the Bihr Adventure, which promote friendliness and highlight the community spirit of motorcycling. Through its logistics network, innovative business model, and customer-oriented approach, Bihr undeniably asserts itself as the silent but influential engine of the European motorcycling industry.
FAQ Bihr: The silent but influential engine of the European motorcycling industry
What is Bihr? Bihr is the European leader in the distribution of parts, accessories, and equipment for motorcycles, scooters, quads, and SSVs, founded in 1975.
In how many countries is Bihr present? Bihr is active in 12 countries across Europe.
What is Bihr’s daily shipping volume? The company ships up to 7,000 packages per day to its professional partners.
How many product references does Bihr offer? Bihr provides a catalog of over 200,000 references of products.
Who are Bihr’s clients? Bihr does not sell to individuals but serves professionals such as garages, dealers, and resellers.
What is Bihr’s operating model? Bihr adopts a B2B (business to business) model, which allows it to avoid any competition with its clients.
What is My Bihr? My Bihr is a portal reserved for professionals, allowing them to order online, check availability, and manage their stocks.
How does Bihr support involvement in sports? Under the Bihr Racing banner, the company supports numerous teams and riders at events throughout the year.
What is the Bihr Adventure? The Bihr Adventure is an annual event gathering motorcycle enthusiasts for a major off-road rally in Cantal.
What is Bihr’s main mission? Bihr’s mission is to enable motorcyclists to experience their passion in complete safety, while meeting their mobility needs.
Where is Bihr’s headquarters located? Bihr’s headquarters is located in Bartenheim, Alsace, reflecting the company’s commitment to its home territory.
